Return on Investment- A measure of success of your brand promotion.
Return on Investment or ROI, can act as a measure of your success in your brand promotion.
It is pretty much obvious that, investors look for high ROI when they invest on a business strategy; most important is that, one must know how strong is their business plan.
Dilate Digital, a digital marketing agency in Perth uses lots of business strategies to help its clients, in their business expansion.
Firstly we must know how the ROI is calculated-
Return on Investment (ROI) is the investor’s benefit, as a result of his investment. It measures the return on investment, with reference to the investment’s cost.
Return on Investment is calculated based on the formula-
Return on Investment = Net gain/ total investment.
The result is expressed in the form of percentage.
This metric is used universally, because of its simplicity. With the simple formula, it easy to estimate your company sales.
In the case of ROI in the field of digital marketing, Money is not the only resource that will be invested; lots of time is also invested.Hence wise investment is advised.
The most important benefit ROI estimation is that you will know, how well your business is running. Using cost-effective methods of promotion will help you increase your ROI.
Your website will play a major role in increasing your ROI, as most of your online sales happen here.
User-friendly web designs will lead to high ROI. Users must not be frustrated using your websites, as this may reduce the chances of them purchasing your product.
Brand awareness among the people is important, as this also will increase your ROI. Through brand awareness, your potential customers become “the customers” and these customers spread information about brand among their friends, leading to more sales.
Word-of-Mouth has affected the marketing more than any other forms. You can use it to your advantage. You can request your customers to prepare testimonial videos, and post them on your social media pages. This will reach more people and lead to increase in sales.…